(2022) Top Shopify hacks, tips and best practices for beginners and experts
The landscape of eCommerce has rapidly changed over the past few years, and it’s important to keep up to date with the best hacks, tips and practices to give your online store a competitive edge.
The online store market is very saturated, with Shopify alone having 600,000 online stores. Therefore, to stand out to potential customers and thus increase sales you’ve got to make use of marketing, social media and Shopify apps for boosting productivity and growth.
In this article, we’ll explore some of the best Shopify hacks to follow to grow your online store and increase sales.
Many of these fixes and practices can be carried out by using NewClick. Newclick is a brilliant Shopify plugin to help you automate AI-powered banners and popups. We’ll talk more about how Newclick can help your Shopify store later on in the article.
1. Automate creating and scheduling pop-ups and banners to incentivise quick purchases
Cart abandonment is a huge problem for many Shopify stores. According to research by Recart, 79% of all carts are abandoned – and using pop-up messages can help reduce this. Even more shoppers are inclined to wait and ‘shop around’ for the best price.
Banners and pop-ups containing promotions or reminders to complete purchases can help increase conversions. If customers leave items in their basket, Shopify apps like NewClick can automate pop-up messages.
Furthermore, banners can show discount pricing in order to incentivise shoppers to buy now. Using NewClick, you can automate discount codes and set up banners to show off your promotion.
You could also add a countdown timer to indicate the end of this promotion to discourage waiting before purchasing.
2. Harness the power of social media marketing
Social media marketing is key to increasing your store's reach. It can be quite difficult to organically grow the traffic to your site without some sort of advertising, and social media is the perfect way to reach your ideal audience.
The possibilities on platforms like Instagram, Facebook and Snapchat are endless. The results are limitless too – including driving traffic and sales to your Shopify store, tapping into influencer networks and connecting with your customers in a personalized, friendly manner.
Platforms like Facebook allow you to run advertising campaigns that target a specific segment of their audience. Firstly, you’ll need to do some research on defining your easiest, most lucrative customers and creating a client profile.
Then, decide your KPIs (key performance indicators) – is it impressions, clicks, conversions? – and create a content mix. Once you’ve started a social media campaign, you can study the success in key sectors of your audience base, and tweak your advertising policy.
It’s also worth using influencer marketing as an alternative form of social media marketing. This involves working directly with top creators on platforms such as Instagram or TikTok to showcase your product. Their loyal fanbase will then be exposed to your brand, potentially drumming up more leads than traditional social media marketing.
You can use a Shopify app like Social Autopilot to automatically post customized posts on Facebook or Twitter whenever you have a new product or landing page, saving you significant time, money and energy.
3. Consider Free Shipping
Running a free shipping promotion is a perfect way to gain extra sales from those customers hesitant to pay shipping costs. Free shipping is increasingly desired and expected by online consumers – with online retailers like Amazon providing it to their customers – Shopify store must keep up.
According to UPS, over 40% of consumers research their shipping costs when shopping online - and 75% of consumers expect their delivery to be free - even on small orders under $50.
Customers appreciate free shipping because it gives them peace of mind that they won't be surprised by an exorbitant shipping fee when they place their order – and implementing free shipping promotions can help reduce cart abandonment.
With Newclick, it’s so simple to run a free shipping promotion. This Shopify app allows you to create automatic shipping discounts and advertise them by pop-ups or banners. If you’re concerned about protecting your margins, you could link your free shipping with a minimum purchase requirement based on your average order value (AOV).
Once you’ve implemented a free shipping promotion, study your metrics over the campaign period. Have the extra sales meant that you’ve absorbed the shipping costs? Has it decreased your cart abandonment rate? How are you promoting your discounts? Continuously tweak your promotions based on your observations to increase success.
4. Product Page Optimization
An important aspect of an SEO (search engine optimization) strategy is to optimize your product page to perform better in search results. Without Product Page Optimization, it may be near impossible for users to find your products through search results.
Firstly, you should be optimizing your product images for maximum SEO performance. You should name your photos appropriately as search engine crawlers will struggle with nonsense file names like IMG341.jpg or test1.jpg.
Also, search engines use alt-texts to understand what your image is about. Be descriptive in alt-texts – avoid generic keywords. You should write alt-texts for all product images.
Secondly, your product descriptions should include the product's key features and terms your customers are likely to search for. Keep these descriptions in plain English and avoid massive blocks of texts as your customers are unlikely to reach them. Bullet-point listing your product features is a great idea.
Check out Shopify’s article on free SEO tools for bootstrapped eCommerce sellers. These tools include Ubersuggest, which helps sellers generate relevant long-tail ideas to target, and Google Search Console, which provides accurate search volume and rank position tracking of the keywords you’re ranking for.
Of course, the primary goal is to convert search traffic into paying customers. In that case, you can use a tool like ChipBot to increase conversions by implementing smart pop-ups and videos that appear based on user behavior.
5. Implement User Generated Content for Social Proof
To build brand trust and involve your customers, it’s worth using user-generated content (UGC) on your store's homepage and product pages. UGC video includes haul videos, product reviews and showcases – and they're clips created by your customers and uploaded to platforms like YouTube and TikTok.
According to research by Pixlee, 59% of millennials say that UGC on company websites influences the products they buy. Today's consumers can easily distinguish marketing material from real opinions - and are wary of brand-generated content. By presenting real customer opinions, user-generated content gives brands credibility.
Using user-generated video on Shopify stores is appreciated by customers because it suggests the store is confident and assured about its products. Real customers' opinions and reactions give your customers a better idea of what to expect from your brand.
It's particularly important to have brand trust for Shopify stores because they don't have the consumer protection and recognition that Amazon or eBay offers their customers. Pixlee’s found that 86% of Millennials say that UGC is a positive indicator of brand quality”.
It comes without saying, but you should absolutely include sections for customers to leave reviews. By adding reviews to your product page, you can increase sales by up to 166%.
You can use a Shopify app like Create Social Proof to show galleries featuring impages of happy customers with the products they’ve purchased.
6. Use a mailing list
To keep your customers coming back for promotions, sales and brand-new products, you’ll need to keep them updated through a mailing list.
Firstly, you’ll need to collect the email addresses of your potential customers. A great way to do this is to tie a promotion into your email opt-in form. Achieving this is easy with NewClick – simply create a pop-up or banner on your homepage and insert an email form.
Once you’ve collected enough emails for a mailing list, it’s time to start unlocking the possibilities of email marketing. Using tools like Shopify Email or MailChimp, you can design beautiful branded emails and send them out automatically to certain sectors of your audience. Not sure what to write? NewClick uses OpenAI's GPT-3 to allow you to generate marketing copy within a few clicks.
Use these emails to push new promotions or advertise new products. Don’t send out too many of these marketing messages, however, as this may annoy your customers and hurt your brand reputation. The number of people unsubscribing is a good indicator of whether you’re being too frivolous with your email marketing.
7. Consider a return policy
Stores with a robust and well-advertised return policy are more successful in nudging wary customers into making riskier purchases. Consumers appreciate the safety net of being able to return the product or get a refund.
A return policy isn't right for every store – and if your products are low-volume, high-value products – it may not work.
Consider how risky the product purchase is for your store. It is inherently to buy from online fashion retailers as it's difficult to know whether or not a piece of clothing looks good from the pictures or fits you. Therefore, a returns policy – marketed as a 'try at home, return later' policy – is helpful to encourage customers to buy.
The principles of a return policy are:
- A well-defined return window
- A clear return policy document
The Shopify tool Refund can help you generate a policy that protects your company and wins your customers’ trust. Using Shopify’s free policy generator tool, you’re ensuring your policy is clear and concise – protecting your company from any legal action later down the line.
It’s important to advertise this returns policy and adhere to it if customers are unhappy with your product. Bad practices can hurt your company’s reputation.
There you have it, seven vital tips and tricks to follow to grow your Shopify store. NewClick is a fantastic Shopify app to achieve a lot of these practices. To get started, head over to Newclick.io and check out which features apply to your Shopify store.
Best of luck with your online store and may 2022 bring you many sales and prosperity!