Other than having a great product, what’s the one thing that drives your e-commerce sales? What is the lever that you can pull that generates the most return on both your time and effort?
Some would say customer reviews is the most important, others would say that consistent branding across all sales channels is a must.
You might even say something more obvious such as running paid advertising campaigns. And while all of that matters, they all take time.
Reviews only come after you initially sell your product. Branding requires a designer that is both consistent and eager to iterate on different concepts, color pallets, and layout. Paid search requires both capital and time spent running the ads.
These are some of the things I have had to think about when building Theme Scheduler Pro, a Shopify app for scheduling themes.
So what is the one thing you can do today that will give a boost?
In my opinion, it’s promotions.
If you look at the calendar you’ll notice there are LOTS of holidays, especially in the United States where I reside. Mother’s day, Father’s day, Earth Day… The list goes on, often times a few of which fall within the same month or week. So what’s stopping you from running your next promotion?
Well, how would you go about running promotions for your store anyway? You can start by creating a “promotions calendar”. Sit down with a cup of coffee and quickly go over each holiday for the next year. Use an online Calendar to create events that remind you to run a promotion. Try starting the promotion 1–2 weeks before the holiday begins and ends, this will ensure visitors can have enough time to see the promotion, perhaps leave your site and return to purchase when it’s convenient for them. You can even plan on using a countdown timer to help force some phycological scarcity.
Once you have your promotional calendar filled with events, get ahead of the game by batch creating each promotion within your e-commerce platform. If you’re using Shopify (and let’s be honest, who isn’t?) then go to the left-hand toolbar and select Discounts -> Code to create a discount. Once you’re all set with a code you’ll want to think of ways to display that discount code to your customers. It needs to absolutely apparent to your customers or else they will forget. Do this by creating a banner on the top of your website. It should be a big, bold color that stands out from the rest of your website.
Originally published at https://newclick.io on June 4, 2019.
Once you have your banner ready to go, you’ll need a way to schedule theme changes so that when your promotion ends (at midnight, let’s say) you have a way to rollback to your default promotion. You can use any number of banner tools through the Shopify app store or better yet, take a look at Theme Scheduler Pro, a Shopify app to help you schedule themes.
And there you go, you’re off to races with promotions. This is an easy way to generate more revenue with not that much work. You should notice an uptick in sales and if you don’t test out different discount percentages, buy X get Y deals or free shipping offers. It’s a nice hands on way to get your business trending in the right direction.
Looking to run promotions? Get in touch and we’ll set you up.