If you are an Etsy seller and you're not already using Facebook advertising you are missing out. Like we mentioned in our post about Pinterest ads, this is the golden age of advertising, so to speak, for small business owners. Access to advertising that can push products all over the web is available to anyone and any budget. Whether you have $3 or $300 to spend, there is a way for you to make social media ads work for your store. For more information, check out our post on how to set up a Facebook ad here. If you are still looking for a few reasons why Facebook advertising is worth a try you are in the right place. Here are three reasons we love Facebook ads.
Social media sites and Pinterest present an awesome opportunity to advertise your products. Several years ago, you would have spent a ton of money on an internet ad, but now you can see results for as little as $3 a day! Even if your budget is only a few dollars a day it can still put your post in front of thousands of consumers. We are always here to help, and there are a lot of good articles in the Pinterest Help section about advertising, too.
One of the biggest misconceptions about Pinterest is that it is a social media platform, rather, Pinterest is a catalog of ideas, a center for information and inspiration. More importantly, it is a huge opportunity to drive traffic to your Etsy shop! Most people who visit Pinterest are already in the right frame of mind to buy, and here is how to use that to your advantage!
We all know simply setting up an Etsy shop doesn't guarantee immediate success. It's almost like opening up a brick in mortar shop in the middle of nowhere and hoping someone will stumble across you. Getting your SEO right is key to success, but if you've spent countless hours trying to tweak your titles and tags, yet nothing seems to be working chances are you're ready to start running ads.
Earlier this year, Seniman Calligraphy made its one-thousandth sale on Etsy. We started our shop in late 2015 and to give you an idea of growth, we've made more than half our sales in the last 8 months. How did we go from idea to a viable business in little over a year? Products, partnerships, and marketing. Below we'll break down the three phases of sales, 1 to 100, 100 to 500 and 500 to 1000.
Humans are story telling machines. We all love to share gossip, tips tricks and hacks through the vessel of a well crafted story. It still remains the best way to elicit emotion. You reach out to readers and put them in your shoes, allow them to see your business through your lens. It's a great way to humanize the process of starting a business.
Want to hear my favorite perk of getting married? Beware, it's pretty dorky... You ready?
Access to my wife's data.
I was in search of my next side project about four months ago. My wife quickly volunteered me to handle her Etsy product advertising on Facebook. She wanted to take her listings on Etsy and quickly create marketing campaigns using product images, titles, and descriptions. After a night of painfully searching for the same images used on Etsy while copying/pasting endless descriptions and titles I started to think to myself, "there's got to be an easier way". My engineering brain kicked into gear.