How To Use Discount Banners on Your Ecommerce Store.
Running promotions for your e-commerce store is one of the more effective tactics you can use to drive sales. It can help convert people that are “on the edge“ of buying but are having a hard time justifying the cost. These types of buyers are looking for a reason. A small discount could be the catalyst they needed to pull out their credit card and make the purchase. In this writeup, I’ll discuss how to create your discount code, how to set up your announcement banner, and finally how to schedule your discount.
Social proof, a term coined by Robert Cialdini in his 1984 book, Influence, is also known as informational social influence. It describes a psychological and social phenomenon wherein people copy the actions of others in an attempt to undertake behavior in a given situation. We’re wired to mirror those around us so much that it can actually cause one to feel emotionally justified in their decision making. Think of it like your favorite restaurant. You probably did a little research first online, maybe read some reviews. But what really sold it for you was the line around the block waiting to get in.
Start By Creating Your Discount Code
The easiest way to discount your products is to use discount codes. It’s a tried and true method for generating an incentive to the buyer. Discount codes allow you to alter the price of a product using percentage, dollar amount, free shipping, etc. You can configure how many times the discount code can be used along with a start and end date so that you control how and when it’s used.
First, go to your Shopify Admin and click on “Discounts”. Then create your discount with a code that aligns with your promotion. For example, if you’re running a 10% OFF promotion for your enamel pin store (like I do), then maybe you want to create a discount code with the name PIN10. This allows the buyer to quickly understand the discount they are offered and have an easier time remembering the code at checkout. This is important because Shopify doesn’t have a way to automatically apply a discount to your cart unless you use their generated URLs which doesn’t make sense for banner promotions and pop-ups.
Next Prepare Your Announcement Banner
Now that your discount code is ready to rock, it’s time to schedule your announcement banner! Start by installing the newclick.io app. Newclick helps you create and schedule promotional announcements on your Shopify store. You can schedule a start and end date for your discount or holiday promotions. Use countdown timers, links, and emoji. Choose your background and text color and make your banner look amazing.
Finally Schedule Your Banner
Now that your discount code is ready to rock, it’s time to schedule your announcement banner! Start by installing the newclick.io app. Newclick helps you create and schedule promotional announcements on your Shopify store. You can schedule a start and end date for your discount or holiday promotions. Make sure this coincides with your Shopify discount code schedule. Use countdown timers to increase scarcity, links to help your customer see the "call to actions", and emoji to make things lite and playful. Choose your background and text color and make your banner match your brand.