Create, Design & Schedule Discount Banners

Running promotions for your e-commerce store is one of the more effective tactics you can use to drive sales. It can help convert people that are “on the edge“ of buying but are having a hard time justifying the cost. These types of buyers are looking for a reason. A small discount could be the catalyst they needed to pull out their credit card and make the purchase. In this writeup, I’ll discuss how to create your discount code, how to set up your announcement banner, and finally how to schedule your discount.

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Create your discount using Shopify

Start By Creating Your Discount Code

The easiest way to discount your products is to use discount codes. It’s a tried and true method for generating an incentive to the buyer. Discount codes allow you to alter the price of a product using percentage, dollar amount, free shipping, etc. You can configure how many times the discount code can be used along with a start and end date so that you control how and when it’s used.

First, go to your Shopify Admin and click on “Discounts”. Then create your discount with a code that aligns with your promotion. For example, if you’re running a 10% OFF promotion for your enamel pin store (like I do), then maybe you want to create a discount code with the name PIN10. This allows the buyer to quickly understand the discount they are offered and have an easier time remembering the code at checkout. This is important because Shopify doesn’t have a way to automatically apply a discount to your cart unless you use their generated URLs which doesn’t make sense for banner promotions and pop-ups.

Pro Tip: Use a catchy discount code that aligns with your promotion.

Next Prepare Your Announcement Banner

Now that your discount code is ready to rock, it’s time to schedule your announcement banner! Start by installing the newclick.io app. Newclick helps you create and schedule promotional announcements on your Shopify store. You can schedule a start and end date for your discount or holiday promotions. Use countdown timers, links, and emoji. Choose your background and text color and make your banner look amazing.

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Image of the newclick.io banner editor

Finally Schedule Your Banner

Now that your discount code is ready to rock, it’s time to schedule your announcement banner! Start by installing the newclick.io app. Newclick helps you create and schedule promotional announcements on your Shopify store. You can schedule a start and end date for your discount or holiday promotions. Make sure this coincides with your Shopify discount code schedule. Use countdown timers to increase scarcity, links to help your customer see the "call to actions", and emoji to make things lite and playful. Choose your background and text color and make your banner match your brand.

Schedule Settings
Schedule Your Announcement Banner

Next Steps

Ready to start with a discount promotion? Wondering what's next? Ask yourself the following questions to make sure you're prepared.

  • How many promotions do you run per month? Per year?
  • How are you creating design elements for your campaigns?
  • How are you measuring your promotion’s performance, revenue, etc?

If you're interested in learning more about creating, scheduling and managing your promotional content, schedule your 30 minute consultation.

If you're ready to get started creating more promotions, create your free account with newclick.io

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